Castrol Magnatec Campaign pitch

 

pitch

Year

2012

Shanghai, China

Role

  • design
  • concept
  • graphic design
  • art direction

For Castol's motor oil ›Magnatec‹ Interone was pitching the upcoming campaign. Castrol had already a informal campaign for Magnatec running, but they wanted a emotional brand awareness campaign at the same time. For this emotional campaign, we developed three approaches including viral videos, mini sites in social media channels and a event. I was involved in concept in campaign ideas as well as the visualization and art direction of two of these approaches.

 
Facebook page for ›Mr, Engine‹. The cool figure out of the viral videos that represents the punished motor.

Facebook page for ›Mr, Engine‹. The cool figure out of the viral videos that represents the punished motor.

 
The Show. The second approach presented uses a crazy tv moderator to create an idol figure which people just love see and laugh about.

The Show. The second approach presented uses a crazy tv moderator to create an idol figure which people just love see and laugh about.

 
The face book page of the show which shows cool pictures and out takes from the show.

The face book page of the show which shows cool pictures and out takes from the show.

 
The fan page of the sexy assistant ›Susan‹.

The fan page of the sexy assistant ›Susan‹.