Castrol Magnatec Campaign pitch
- graphic design
- art direction
For Castol's motor oil ›Magnatec‹ Interone was pitching the upcoming campaign. Castrol had already a informal campaign for Magnatec running, but they wanted a emotional brand awareness campaign at the same time. For this emotional campaign, we developed three approaches including viral videos, mini sites in social media channels and a event. I was involved in concept in campaign ideas as well as the visualization and art direction of two of these approaches.