Vegaga TVC - brand awareness campaign

 

video

Year

2011

Beijing, China

Role

  • design
  • concept
  • video editing
  • animation design
  • 3D animation
  • graphic design
  • lead design
  • project managment
  • art direction

To push the brand awareness of vegaga, which is a fast growing online shop specialized in bed line, at SCHWANN I created this 15 second online commercial. It's focused on the three main product lines. The spot first was broadcast in Beijing and later a localized version for Shanghai and Guangzhou as created. The spot earned a great respond from the customers and were discussed on the social network platform weibo a lot.

 
The three main product groups that vegaga sells are displayed in the video.

The three main product groups that vegaga sells are displayed in the video.

 
The claim was coming after each product to building awareness.

The claim was coming after each product to building awareness.

 
The chinese way of showing an website URL. Typing a name into a search field.

The chinese way of showing an website URL. Typing a name into a search field.

 

The 15 sec. version of the commercial. It was running in over 9.000 Focus Media screens across Beijing.