KettenWulf – CI Implementation in Chinese branch

 

corporate design

Year

2007

Hangzhou, China

Role

  • lead design
  • project managment

For the extensive project I developed, coordinated and implemented the adoption of the new brand identity for the chinese branch office. The aim was to create a compelling brand identity for China. I adapted the entire communication material, such as industry and product brochures to the local needs. For outdoor and indoor signage, I developed the brand as three dimensions signals and produced all the material on site, with suppliers I had screened and selected. Besides developing the Brand Guidelines, I have also trained the sales and marketing team. Additionally, I conceived and designed a fair appearance, suitable for the Chinese market.

 
The design guidelines a multi-volume set of guidelines was created, which give the agencies and stand builders a clear guidance on how the visual brand communication of the company should look like. An important step for the quality of a stringent international brand presence.

The design guidelines a multi-volume set of guidelines was created, which give the agencies and stand builders a clear guidance on how the visual brand communication of the company should look like. An important step for the quality of a stringent international brand presence.

 

 

 
The brand as a sign, from the inside to the outside. For a con- sistent and professional impression crafted clothing was made.

The brand as a sign, from the inside to the outside. For a con- sistent and professional impression crafted clothing was made.

 

 
The standardized fire hydrants in China should be provided with a cover. From the need arose a design element. The holes in the cover give back to the shadowy hydrants. The stylized fire is a clear signal of what lies behind the fairing. The covers were hung up in the corporate colors of the company in the whole firm.

The standardized fire hydrants in China should be provided with a cover. From the need arose a design element. The holes in the cover give back to the shadowy hydrants. The stylized fire is a clear signal of what lies behind the fairing. The covers were hung up in the corporate colors of the company in the whole firm.