KettenWulf – CI Implementation in Chinese branch
- lead design
- project managment
For the extensive project I developed, coordinated and implemented the adoption of the new brand identity for the chinese branch office. The aim was to create a compelling brand identity for China. I adapted the entire communication material, such as industry and product brochures to the local needs. For outdoor and indoor signage, I developed the brand as three dimensions signals and produced all the material on site, with suppliers I had screened and selected. Besides developing the Brand Guidelines, I have also trained the sales and marketing team. Additionally, I conceived and designed a fair appearance, suitable for the Chinese market.