Citroen DS website launch – App prototyp for pitch presentation

 

app

Year

2012

Shanghai, China

Role

  • coding
  • mock up production

For the launch of the stylish premium product line DS from Citroen I was involved in the pitch process, developing a clickable prototype of the website. I worked closely together with the lead designer and the concepter to reach our goal and create a showroom like site with a tidily integrated product customizer by using state of the art web technologies like HTML5 and CSS3. What is uncommon in this industry because it requires complex planning but it creates a very nice user experience.

 
The new DS page underline the stylish approach of the brand. Reduced and clear layout with powerful key visual.

The new DS page underline the stylish approach of the brand. Reduced and clear layout with powerful key visual.

 
Big and fullscreen images creating a very nice experience.

Big and fullscreen images creating a very nice experience.

 
The goal to create a showroom like page that already integrate a configure model was uncommon for this kind of pages, so a live preview of that was very important for the pitch. I created an iPad app that showed the functionally of the new page.

The goal to create a showroom like page that already integrate a configure model was uncommon for this kind of pages, so a live preview of that was very important for the pitch. I created an iPad app that showed the functionally of the new page.

 

A demonstration of the website by.