MINI COC online branding guideline

 

guideline

Year

2012

Beijing, China

Role

  • design
  • lead design
  • concept
  • graphic design

For 2012 MINI is the official partner of theCOC (Chinese Olympia Committee). For all upcoming brand activities the COC and MINI combined logo has to placed in the communication material. For this reason I developed the a guideline describing the use and don't and doe's of the combined logo.

 
General Guideline for the MINI and COC combined logo.

General Guideline for the MINI and COC combined logo.

 
Rule and Guidelines for the placement, size and color of the combined logo.

Rule and Guidelines for the placement, size and color of the combined logo.

 
Positioning in the communication material.

Positioning in the communication material.

 
Placement of the combined logo in campaigns and key visuals.

Placement of the combined logo in campaigns and key visuals.