BMW COC online branding guideline

 

guideline

Year

2012

Beijing, China

Role

  • design
  • lead design
  • concept
  • graphic design

For 2012 BMW is the official partner of the COC (Chinese Olympia Committee). For all upcoming brand activities the COC and BMW combined logo has to placed in the communication material. For this reason I developed the a guideline describing the use and don't and doe's of the combined logo.

 
Rules and Guidelines for the size, color and spacing of the BMW and COC combined logo.

Rules and Guidelines for the size, color and spacing of the BMW and COC combined logo.

 
Placement of the combined logo on the BMW official website.

Placement of the combined logo on the BMW official website.

 
Integration of the combined logo in special mini sites like the BMW JOY Olympia page.

Integration of the combined logo in special mini sites like the BMW JOY Olympia page.

 
Integration into E-Direct Mailings.

Integration into E-Direct Mailings.